Trade Information



Lots of useful information for tourism operators covering funding opportunities, research data, events and projects. Please follow the links below to see the latest details on items which may be of particular interest. 

The Tourism & Events Team are here to help. If you have any questions about Tourism & Events in the Vale, please don't hesitate to contact us on 01446 704867 or by email at 


ValeSchoolTrips-Logo-MASTER-RGB 300sq

Vale School Trips

The complete collection of Vale School Trips material venues require to support the marketing, hosting and delivery of school trips at your venue. This includes: Marketing material, template forms, letterheads, activity sheets, and the Toolkit and Grand Guideline booklets. 

Vale School Trips



Dog with glasses

Visitor Statistics

STEAM is a tourism economic impact modelling process which approaches the measurement of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection. 


Visitor Surveys 

Vale of Glamorgan Visitor Survey 2016      South East Wales Visitor Survey 2016     Barry Island Customer Satisfaction Survey 2016


Landscape dog

Destination Management Partnership

The DMP is the leadership and management hub for a fresh approach to partnership working that ensures closer links between the Vale of Glamorgan Council, the Vale Tourism Association, Visit Wales and key industry stakeholders. This Group forms the focus for better communications, capacity building and coordination of planning and resources.

Destination Management Partnership 


Dog Reading

Funding Opportunities

Where funding opportunities exist to support the trade, we will provide the details here.

Opportunities through Visit Wales 

Tourism Investment Support Scheme (TISS) Tourism Amenity Investment Support (TISS) Regional Tourism Engagement Fund (RTEF) Tourism Product Innovation Fund (TPIF) Micro Small Business Fund (MSBF)

Creative Rural Communities

Creative Rural Communities is the Vale of Glamorgan Council's rural regeneration initiative. CRC work with communities and enterprises to develop innovative projects and ideas that will create long term social and economic benefits for the Vale of Glamorgan.

Development Bank of Wales

The new £136 million Wales Business Fund, backed by the EU and Welsh Government, supports supports SMEs based in Wales or willing to relocate 

For information on support for financing your event, see below.


Dog in a field

Training Opportunities

Superfast Cymru

Vale Courses



Clare Hamlin 4

Vale Tourism Association

The VTA offers the opportunity to network and share information with other tourism-facing businesses in the Vale, keeping the trade up to date with all the latest news and developments in the industry.    

Vale Tourism Association Website


Dog on the beach

Special Projects

Offering a unique, digital experience, visitors can listen to the many and varied stories of the area, narrated by local legend Iolo Morganwg, while exploring and experiencing the beauty of the Vale of Glamorgan. #valetales.

Vale Tales

Letter to Trade

The Visitor facing App does not include the stories, users are encouraged to walk the trails to collect stories as they go. To inspire your guests, a 'fully loaded' version of the App is available for your own use.

English Android Unlocked: 
(For android users simply download the .apk file from the Jam Creative server. From there you can install by clicking on the file downloaded (this should appear in the notification bar))
English iOS Unlocked (For iOS the user will need to 'Trust Developer')


Border Collie with ball


Guidance on setting up your own event in the Vale of Glamorgan and details of funding opportunities

As an event organiser your duties include (but are not limited to) planning, ensuring public safety, conforming to legal requirements, and the overall operation of your event. All you need to know can be found here. 

Setting up your own events


Dog in a field

Paws in the Vale

'Paws in the Vale' is a dog friendly scheme based in the rural Vale of Glamorgan.

The project aims to help shops, restaurants, cafes, and accommodation in the rural Vale to be dog friendly during this pilot and to measure the impact.

Trade Support



Visit Wales 

Tourism is big business in Wales.  Tourists spend around £14 million a day whilst in Wales, amounting to around £5.1 billion a year. Owning and running your own tourism business can be very rewarding.  Whether you’re thinking about starting a new tourism business, have already taken the first few steps or want to grow your current business, Visit Wales can help.

Visit Wales Business Support

Visit Wales Website

Visit Wales Travel Trade Executive Summary 2017